Last week I was reminded of the “Make 7UP Yours,” ad campaign of the early aughts. It was clever, humorous, and mildly edgy. I approve of it and it shows not all advertisers are dumb and out of touch. Or you know, the opposite of whoever is making the latest batch of Arby’s commercials. In this edition of ad-hate I’m breaking down my issues with 3 of the TV spots currently apart of Arby’s latest campaign.
While scrolling through Facebook I was greeted by an ad, “Exclusively For Avalanche Fans.” This particular exclusive was a t-shirt adorned with Darth Vader holding a hockey stick and in matching Star Wars font the words “Avalanche Empire.” At first glance this shirt seemed cool as it appealed to my hockey side and my nerd side, but as I gave it another thought I realized this shirt is stupid.
Advertisements are very much a part of our culture, part of the deal of capitalism’s free market. I’m not here to complain there are too many nor am I upset at the growing number of places they are invading. In fact I am intrigued by advertising and enjoy the concept and notion of it. But I am in the minority, and that’s not what I want to talk about right now. Even though I like advertising, as with anything, there are definitely commercials I absolutely despise. I’m here to talk about one of those: State Farm’s “State of Unrest.”